100 Years of Pier Microsite

Role: Concept, Design, UX/UI
Copywriter: Jackson Moore
Development: Frey Design Group


Travel back in time and relive the Navy Pier's 100-year history with 100yearsofpier.com. This interactive, responsive site presented the Pier's rich history with real photos, quotes, music, and sound effects from each of Navy Pier's different eras.
 


Navy Pier Logo Redesign

Role: Concept, Design
Creative Director: Adam VonOhlen

Wordmark: Pentagram


It was an honor to kick off Navy Pier’s Centennial Celebration by helping them complete their rebranding effort to give the Pier a new look. By using the wheel’s gondolas and designing the icon to be symmetrical, I freshened the face of Navy Pier’s brand for 2016 and well beyond. Special centennial versions of the logo were used in the 2016-2017 brand campaign, “See it in a New Light.”
 


2016 Brand Campaign – "See it in a New Light."

Role: Concept, Design, Photoshoot Direction
Copywriters: Bill Lindsey, Jackson Moore
Creative Directors: Adam VonOhlen, Bill Lindsey


With Pier-wide improvements and renovations finally coming to fruition for Navy Pier’s Centennial Celebration in 2016, we were asked to develop a campaign to highlight to rebirth of Chicago’s iconic lakefront destination. The “See it in a New Light” campaign dominated the Chicago market year-round through print, out-of-home, digital, social media, and experiential executions.
 

Print, Centennial Wheel First Ride Ticket, & OOH

 

Red Line Grand/State Station Domination


2017 Brand Campaign – "See it in a New Light." (cont.)

Role: Concept, Design, Photoshoot Direction
Copywriters: Bill Lindsey, Jackson Moore, Matt Kappmeyer
Creative Directors: Adam VonOhlen, Bill Lindsey


In 2017, we brought the Pier back to Chicagoans. No longer is it a destination just for tourists, it’s a place where Chicagoans can dine, explore, relax and unwind like never before. With a revamped programming schedule and exciting experiences like The Rolling Stones Exhibitionism, residents of the city can truly “See it in a New Light.”
 

OOH & Print

 

Block 37 Domination