Navigating what’s next in P&C insurance

Visual Design

Our team conceived a dashed line visual element to weave throughout layouts, guiding a user or reader through the Guidewire customer journey. This became the crux of our new branding system and was something our team and Guidewire’s internal immediately grasped onto because it directly represented the way they conduct business—through trust, partnership, and leadership. Between our new, adventurous brand element and the vibrant, bold, color palette, Guidewire’s brand was set to stand out within the P&C insurance industry.