VERO GUSTO — UX/UI CASE STUDY

Inspiring home chefs with true flavors of Italy

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“Vero Gusto” translates to “True Taste”, which makes sense given the fact that Barilla’s latest line of sauce products is all about authentically-sourced Italian ingredients. This website needed to embody a premium aesthetic and inspire our adventurous, travel-hungry target audience, while still staying true to the larger Barilla parent brand.

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Role: Design Director & Designer

Creative Director: Adam Von Ohlen
Copywriter: Jackson Moore
Photographer: Stephen Hamilton
Developer: All Kinds